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        Digital marketing

        Digital Marketing Services

        We are experts in data-oriented marketing and the leader in brand and marketing integration.

        We delve into customer behavior data in various ways by taking brand business strategies as the starting point and the development of the customer life cycle as our target. With big data as the core, and salable ideas as weapons, we provide a seamless and Omni-close-loop experience for consumers, and ensure that our brands life cycle continues to grow and thrive.

        Digital Marketing Services

        Our digital marketing team has more than 300 employees across 7 core departments:

        • Business Strategy
        • Big Data Marketing
        • Media Planning
        • Creative Marketing
        • Photographic Vision
        • CRM
        • Mar-Tech

        We aim to provide Omni-marketing services for brand customers that range from strategy output to implementation.

        Service scope

        Our digital marketing business division constructs omni-marketing services through multiple dimensions including market insight, big data application, media strategy and buying, brand marketing activities, content marketing and Omni-channel CRM to help brands improve ROI.

        The Omni digital marketing service of Baozun

        Media planning

        • Marketing strategy establishment based on business
        • Consumer insight based on big data
        • Integration of media, creativities and operation experience
        • Better understanding of brands and sales

        Media buying

        • Media buying experts in the level of 4A media agents
        • 1.3 billion annual service level
        • Brand centered media strategies
        • Result-oriented media buying evaluation

        Social and content marketing

        • The first accredited MCN institution
        • Digitized content marketing
        • Baozun’s exclusive PGC live program
        • Serving over 50 international e-commerce brands

        Creative development

        • 600㎡ professional studio
        • 20+ professional photographer team
        • 100+ customer shooting experience
        • Senior design teams from advertising agencies

        Big data marketing

        • A first service provider accredited by DataBank
        • SHOPCAT— Omni-channel consumer operation of Baozun
        • Ali Uni-CRM development partner
        • Top data modelling and arithmetic capability

        Baozun AI Copy Writer

        • Writing hundreds articles in a few seconds
        • Friendly user experience,easy to write and distribute articles to different content chanels
        • TOP AI capability,including image recognition and NLG
        apply for use

        Core competitiveness

        Service partner with full-round ecological accreditation — by Alibaba

        A first comprehensive content agency accredited by Alibaba

        A first comprehensive content agency accredited by Alibaba

        A first service provider accredited by data bank

        A first service provider accredited by data bank

        Uni-CRM development partner

        Uni-CRM
        development partner

        Baozun is the marketing partner of Alimama

        Baozun is the marketing partner of Alimama

        Alimama Intelligent Desk agency

        Alimama Intelligent Desk agency

        Strategy Center Certified agency

        Strategy Center Certified agency

        Moment of glory

        Famous for brand and marketing integration

        Excellent case

        One-stop marketing solution customization from strategy making to specific implementation

        Levi's? Universal Linkage & No Restrictions · Data promotes brand rejuvenation and upgrading
        case 1

        Levi's? Universal Linkage & No Restrictions
        ——Data promotes brand rejuvenation and upgrading

        • Data as the core
        • Link Alibaba media ecosystem
        • Get through the path of young shoppers
        • Realize brand rejuvenation, upgrading and sales growth
        case 2

        Pizza Chinese Flavor, More Hut More Tasty
        ——Integrated marketing

        • Pizza Hut integrates Chinese and Western culture
        • Create a new taste of pizza
        • Attack with innovative products and young marketing mix
        • Reshape glocal's young attitude
        Pizza Chinese Flavor, More Hut More Tasty · Integrated marketing
        Oreo Supper Brand Day3.0,Another Breakthrough Achievement · Data driven e-commerce business
        case 3

        Oreo Supper Brand Day3.0,Another Breakthrough Achievement
        ——Data driven e-commerce business

        • Min potential customers with data
        • Break platform data barriers horizontally
        • Refine operation of vertical population
        • Maximize marketing effectiveness
        case 4

        Haagen-Dazs black-tech moon appreciation artifact
        ——Emotion marketing

        • Based on big data insight and global marketing matrix
        • Using black technology creative products + all-round experience marketing
        • Let young people love Mid Autumn Festival again
        Haagen-Dazs black-tech moon appreciation artifact · Emotion marketing
        NBA China from the hottest hit to the best seller · Decide products via marketing
        case 5

        NBA China from the hottest hit to the best seller
        ——Decide products via marketing

        • Epic IP of Kobe Final Match
        • Brings enormous business potential.
        • It only took NBA China 40 days to complete the process from design confirmation and manufacturing to selling out of Kobe commemorative T-shirts.
        case 6

        Shanghai Jahwa Consumer Fishing Plan
        ——Databank Scene Marketing

        • Seamlessly lock consumer experience routes by taking contents as the bait and data as the net. We utilized our data bank to achieve 3 major marketing innovations and boosted our brands integrated baiting, fishing and reproducing operations.
        Shanghai Jahwa Consumer Fishing Plan · Databank Scene Marketing
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